As promised, I bring you my third DBB update in less than a week! Recently I put up a round up from my two week trip to Louisville, Nashville and back to Louisville for Sailor Jerry which explained everything and gave some highlights. Then on Friday I dropped a ton of photos from Bourbon & Beyond and today I bring you a bunch of photos from the Louder Than Life Festival. 

Louder Than Life is a (mostly) rock festival in Louisville, Kentucky that was thrown one week after Bourbon & Beyond.  They both are thrown by the same company and take place at the Highland Festival Grounds. B&B is more about drinking and eating and the bands are super eclectic, while LTL featured mostly rock bands with a real nostalgia kick. I was photographing for Sailor Jerry during the day, but then I was shooting for Creem Magazine at night so this weekend I shot a ton of bands. I didn’t shoot a few of the headliners because of either restrictions (Either they wanted me to shoot from the soundboard or had contracts I didn’t want to sign) or because they played while I was still shooting for Sailor Jerry. 

I did get to shoot a few bands during the day, like childhood favorite Rancid, L7 and my friends The Bronx. I got to shoot less than a song from Megadeth because I had to run back to the SJ booth, but it was still cool to see one of my favorite bands when I was in the 5th grade. Other daylight acts I got to shoot were the Viagra Boys who I kinda love now and Run The Jewels cause how could I not? I think my favorite headliner was Weezer cause pretty much every girl I dated before the year 2003 was obsessed with them and so I pretty much know every word to their first two albums. I loved Green Day when Dookie came out but a year later I was way too punk rock for those “sell outs”. As an adult that seems super silly, but they were great live. Usually when I see a punk band that is older than I am it’s really disappointing but Green Day felt like a Broadway show or something than an aging punk act. Headliners that I have never listened to but photographed anyway included Godsmack, Avenged Sevenfold, Queens of the Stone Age and Tool. Queens of the Stone Age had us photograph them from a distance and I don’t like shooting with a long lens so those photos aren’t great, and same with the Tool photos because I got kicked out of the photo pit almost immediately because I forgot to pick up specific pass I needed after I was approved to shoot them. Whoops. Oh, and I shot Pantera too which was fun. Okay, I think that’s everyone. 

Aside from bands, there are tons of crowd shots in the gallery. I may have doubled up a few from my SJ Trip recap post, but I tried my best. Whatever the case we have nearly 200 photos for you guys to click through. Fans of my juggalo photos should enjoy these since there’s a pretty good crossover audience. I actually saw a bunch of juggalos while I was there but only photographed a few of em. Two of the girls towards the end of the gallery I actually interviewed for my Daily Beast article on Gen Z juggalos. Wild. Anyway, go check out these photos and come back soon because I have two updates coming soonish.

Click here to see all my photos from the 2023 Louder Than Life Festival in Louisville, KY.

Ps. Go pre-order my new zine!

As I mentioned in my last post, I went to two music festivals in back to back weekends in the exact same place. Bourbon & Beyond and Louder Than Life were put on by the same company at the Highland Festival Grounds in Lexington, Kentucky. They had two very different lineups but we will get to LTL on Monday, for now we are going to talk about Bourbon & Beyond.

I was working for Sailor Jerry photographing their tattoo activations so I didn’t see much of the music, but there were a few artists I was excited to see. I got to see Blondie and Duran Duran which was really cool. I am not exactly a Killers or Bruno Mars fan but they both put on great shows, and Spoon and the Black Keys are always enjoyable. Unfortunately I missed seeing Buddy Guy and Wayne Newton but they would have been awesome to see. I didn’t photograph any of the music because I was working for SJ and didn’t apply for a press pass, but I did for LTL so I should have some decent band shots for you next week. 

The bands were so eclectic and the crowd was as well. I don’t think I have ever been to a festival with such a differing variety of artists and headliners where you had Brandi Carlile playing after Train with a bluegrass band in between. The festival was themed around drinking more than anything, which is pretty obvious with Bourbon in the name, but there were a ton of booths from different alcohol brands, like my crew over at Sailor Jerry Spiced Rum. There was also an element of food and there were a lot of celebrity chefs there including my friend Chris Santos. The SJ booth was on the opposite side of the festival from the food demonstrations so I didn’t catch mutch of that, but there were a ton of Top Chef alums there who I wish I got to photograph cause it’s literally my favorite TV show of all time. 

So I don’t have a huge gallery for you as far as music festivals go, because I was focused on my SJ stuff, but it’s still 100 photos for you to click through. I think there’s some fun stuff in there just because of the wide variety of people who attended. As I mentioned I will be back Monday with the Louder Than Life photos, and I feel like you guys are going to enjoy those. 

Now click here to see all my crowd shots from 2023 Bourbon & Beyond in Lexington, KY.

It has been way too long since I have updated this site. I had big one planned announcing my new zine but life got in the way and then I had to leave town on this big trip that I am about to talk about. I figured I would have time to work on it on the road but I never did so I am just going to do a big update about it when it’s available for sale, but in the meantime you can preorder it here now! Now, let’s get in to what I have been doing the last two weeks…

I started taking photos for Sailor Jerry back in 2011 and they had were one of my best clients for nearly a decade, but then came the pandemic and my back injury and suddenly it had been about four years since I had worked for them. Fortunately we are once again working together. You may have already seen the trip I did with them to Sturgis Buffalo Chip, but now we are back with not one, but two music festivals, and a handful of stuff in between. In total I was on the road for twelve days, four in Louisville, KY for Bourbon & Beyond, three in Nashville and then four more days in Louisville for the Louder Than Life festival. It was a ton of work, but also a ton of fun. I am going to have separate posts about the two music festivals by themselves, but I wanted a post to give you a highlight of all the Sailor Jerry activations, which primarily included giving out Sailor Jerry flash tattoos.

The first festival, Bourbon & Beyond was an eclectic mix of music with other events centered around food and drink. The crowd was equally eclectic and we tattooed a TON of people. Tattooer Justin Smith was in town from Dallas, TX and cranked out some great tattoos all weekend. One of the highlights was that Bruno Mars was playing and my buddy Shaun is Bruno’s tour manager, so I got to hang out with him a bit and his girlfriend signed up for her first ever tattoo while he was off working. 

After B&B I jumped in my rental car and drove to Nashville where we had a series of small events mostly catered to people who work in the alcohol industry there. I spent the week hanging with bartenders and bar managers which are of course my kinda people after working in nightlife as long as I have. The first event we did was a collaboration with a clothing designer named Travis Austin who helped everyone customize their own hat that he is going to make for everyone. Now, I pretty much only wear baseball caps, but I got a chance to design one too and I am pretty excited to see how it turns out. Perhaps “Retirement Igor” can pull it off. I have a handful of photos in here from the bar stops we made at Honky Tonk Central and Tootsie’s and a couple from the Nashville Sounds baseball game we attended but those aren’t really very interesting photographically so I only posted a couple from each. The final event we did in Nashville was another tattoo event, this time for local bartenders. We had Bradley Delay tattooing who happened to be in town from Portland. He tattooed a bunch of bartenders and VIP and was still tattooing when I left to go eat lunch at an Aquarium themed restaurant in a mall. I should also mention that my girlfriend came to Nashville for a couple of days as well which was amazing. 

After that it was back to Louisville for Louder Than Life which was a kinda nostalgia festival, but one for bands that were huge when I was a kid so that’s perfect. I got to see Rancid and Weezer and a bunch of other bands I listened to as a teenager, but more on that in a future post. This post is about Sailor Jerry. The SJ booth seemed like the place to be at the second festival. We had local artist Christopher M. Waugh tattooing all weekend. We had a ton of media come by, a lot of cute goth girls and our friends The Bronx did a meet and greet there after their show. Brad from the Bronx is a friend of mine and Matt their frontman does the Sailor Jerry Podcast so it was cool to be able to do something with them. Oh, also my buddy Buff Monster was there all weekend because his long time girlfriend is my SJ boss! The festival was a lot of fun and I shot a bunch of the bands so be on the lookout for that post. 

Okay, that’s it for now, but I will be back soon with seperate updates for Bourbon & Beyond and Louder Than Life. I also have a couple other shoots coming soon and more info about my new zine so maybe check back more often than normal for a couple weeks. See you guys soon!

Now click here to see some highlights from my Sailor Jerry road trip!

Part two of my Sturgis trip is going to be a bit shorter of an update. If you didn’t check out Part One, do that first. Part One consisted of the first two days I was working ofr Sailor Jerry at the Sturgis Motorcycle Rally, while Part Two is just day three. That being said, the last day was my favorite and has some of my best photos from the trip so this should be a good one, even if there are less photos and less of me rambling. Speaking of less rambling, let’s get into it. 

Day two started with a surprise. I was told I was gonna have to work pretty much non stop from 1pm until 9pm so I decided to sleep in. Luckily I didn’t sleep too late because I woke up to a text offering me a helicopter ride. South Dakota seems to be the helicopter tourism capital of the world because everywhere I went I saw helicopter flights being advertised, I just didn’t expect to go up in one. It’s at this point I should mention that at sometime in my 30s I developed a crippling fear of heights. I can’t stand on a railing a few flights up without my palms getting sweaty. But the interesting thing about that is that I am not at all afraid of flying, and I thought maybe the same thing would be true about helicopters. Luckily I was right. It was legitimately an amazing experience and I think I got some cool shots of the Buffalo Chip campgrounds. I would love to do it again with a longer lens, less for the photos and more for just the fun of being in a helicopter. It was just really great even if we were only in the air for about twenty minutes.

After the helicopter ride we went over to an event at Camp Zero at Buffalo Chip. Not sure what the official party was but there was a bunch of mini bikes and drag races and everyone was young and wearing Hawaiian shirts and seemed like they could be from Brooklyn or Austin and less of the hard right senior bikers that seemed to be everywhere. I actually ran into a woman I had photographed in LA many years ago. This was way more my speed. The International Bikini Team girls were back in their Sailor Jerry finest and we took some fun photos as well. It was a blast.

Next on the agenda was the Sailor Jerry tattoo happy hour. The tattoo artist Shaun Kama was hosting a pop up tattoo shop on the Buffalo Chip campgrounds and Sailor Jerry of course had to sponsor it. They also did two events where you could come by and get free Sailor Jerry tattoo flash. I was only in town for one of them, but five people ended up with Sailor Jerry tattoos during the happy hour. I have done so many of these tattoo events with Sailor Jerry and I love doing them because it’s a lot of hanging out with tattoo artists and bullshitting while taking the occasional photo. It’s very low stress and a good time for everyone. 

The happy hour ran late so I actually missed most of the VIP event that Sailor Jerry hosted backstage. I did end up there just in time for the Sailor crew to go up on stage and toss out SJ merch. That was a nightly thing and not the most exciting of photos, but always fun to try and shoot t-shirt cannons. After that Styx and REO Speedwagon played which admittedly aren’t really for me, but the crowd ate it up and I enjoyed the hits. Part of me wanted to stay out late that last night, but I was exhausted after a few days of sleeping in an uncomfortable RV with motorcycles driving by every few minutes so I crashed early and got my only good night sleep of the whole event which made my 13 hour travel day way more chill than I was expecting. 

So that’s it! That’s a wrap on Sturgis. Thanks again to Sailor Jerry having me out. Was really glad to cross that one off my bucket list. I’m also down to just three continental US states that I haven’t traveled to. I got a road trip planned to hit Idaho and Montana and then I will just have North Dakota left. Lastly I should mention, that there a handful of very moderately NSFW photos over here, just because I am still using Flickr to host my galleries and I don’t want to get in trouble with them for posting a bikini model in a thong or whatever nonsense is against their TOS because we live in a country governed by puritans and cowards. Okay, go look at photos now. I gotta get back to enjoying my vacation.

Click here to see all the photos from day three of my Sturgis Buffalo Chip adventure! 

For years my favorite client was Sailor Jerry Spiced Rum. We did so many events together and in the early 2010s it felt like I was going to some music festival or tattoo convention for them every other weekend. Times and budgets changed and that stuff slowed down but I was still working with them semi regularly until the pandemic canceled events and then I had my back injury and couldn’t really do any big events. A few months ago I reached back out to them and let them know my back was doing better and was down to work again and it wasn’t long before they reached out with the idea of me going to the infamous Sturgis Bike Week. That’s been on my bucket list for a long time so of course I said yes. 

Sturgis is both a city in South Dakota and a shorthand for the Sturgis Motorcycle Rally which is now in its 83rd year. It is synonymous for absolute chaos as hundreds of thousands of bikers descend on the area for ten days of scenic rides and total mayhem. Sailor Jerry was sponsoring the events at the Buffalo Chip campground who has been hosting thousands of bikers every year since 1981. They offer a place to camp, several bars, a swimming hole and live music every night. I got to spend three days in an RV right behind the amphitheater, mostly taking photos of Sailor Jerry related stuff, but I got to roam a bit too and I got some pretty fun pictures in the process. 

I have over 400 photos to share with you guys so I broke my three days into two halves. I didn’t shoot a ton on day one, so Part One is days one and two and then Part Two is the final day which was honestly my favorite, but mostly because I got to fly in a helicopter which is something I’ve never done before. More on that later… 

I booked my flight super last minute and so it would have been $2000 to fly in on Sunday  and the flight would leave at 6am which means I would have to wake up at 3am and since I usually go to bed around 2 that didn’t seem like an ideal situation. So I looked up flights the day before and they were significantly cheaper, but after getting a hotel and a far too expensive rental car, it was basically break even. But flying in a day early meant I would be well rested and I could check out Mt. Rushmore and Deadwood and some of that kinda stuff. I took the 6am Saturday flight and when I got to my layover they offered me $600 to stay. It was raining in SD and so my sightseeing options were limited so I accepted and spent six hours in the Minneapolis airport. I figured I could nap but I completely failed and by the time I got to my hotel I was absolutely broken. Still, the rain was breaking a little bit and I was only five minutes away from Mt. Rushmore so I went and spent $10 to look at some stone heads for about 5 minutes. Honestly it was far less impressive than the World’s Largest Wooden Bigfoot that happened to be across the street from my hotel. I went back to the hotel, walked around Keystone, SD for a few minutes, got some tacos, hit the pool and finally went to sleep well rested for Sturgis the next day.

The first day at Buffalo Chip was mostly getting settled. We got there a bit late because sadly there was an accident and the road getting in was backed up. Jason from Sailor Jerry picked me up and we did some grocery shopping and waited for the road to clear. Once we got there we had to get passes and deal with a few other things and then we got a tour of the place and checked out the Motorcycle As Art gallery. Buffalo Chip is huge and wasn’t really walkable but we had golf carts and mini bikes to use. Fortunately the stage and the Sailor Jerry sponsored bar was super close to our campsite so I mostly just walked everywhere. I spent an hour or two that day on my own. I walked past “Bikini Beach” where they were having an “air sex” competition which was pretty much like air guitar but for fucking. Apparently they had weird stuff like that all day there, which felt real Gathering of the Juggalos to me, but I was of course working for a corporate client so I just took a couple photos and moved on. That night the country singer Tommy Howell, formerly the actor C. Thomas Howell, performed and he was actually pretty good. I don’t really know why he changed his name though because he talked about how he was in the Outsiders between nearly every song. Finally the night ended with Lynyrd Skynyrd headlining. I mean the night didn’t actually end, there was a strip club afters thing and Bikini Beach and some of the bars were apparently popping, but I was off the clock so I went to bed. If I was covering this as a journalist I certainly would have stayed out a bit, but I had long days and I was happy to take it easy.

Day two we got to go out to Deadwood which I was psyched about because I didn’t get to go on Saturday. We brought with us four members of the International Bikini Team which is apparently a real thing. These girls basically served as promotional models for a bunch of different brands throughout the event so they would be working for Sailor Jerry one day and then Monster Energy the next or something like that. They also competed in a Miss Buffalo Chip contest every night and also bartened and did a bikini bike wash. I just hope they got paid well because those girls were hustling. I would honestly watch a documentary about them. 

Anyway, in Deadwood I mostly just photographed them handing out Sailor Jerry swag to people. Not the most exciting thing but it was fun to watch everyone’s reaction to them. We did a mini photoshoot on the stage they had set up for the Legend’s Ride and then a bunch of people came up and took photos with them since we had accidentally set up a photo booth. After that we got lunch and then made our way back to Buffalo Chip. We had planned on stopping in Sturgis on the way back but we were all exhausted. After a quick nap it was back to photographing bands. Leilani Kilgore opened and then Lita Ford played. I had such a crush on Lita Ford when I was like 14 and honestly she’s still kinda a babe in her 60s. 

The night was headlined by Limp Bizkit. Seriously. While Fred Durst is super goofy and I never liked their music back in the day, I actually really enjoyed their set. The combination of nostalgia mixed with the reactions from the crowd made it a lot of fun. Plus my strongest Limp Bizkit memory is their Woodstock 99 performance so I was just waiting for bikers to just start setting shit on fire. It didn’t happen, probably because the average age of the crowd was 65, but we still had a good time. 

So yeah, that’s the end of Part One. I will be back soon with the final day of the trip. I should also mention that while I didn’t really shoot any super NSFW photos, there are a few that I felt were a little to risque for Flicker so I threw them up on Girls of DBB. That site has thousands of my nude photos from over the years and is totally worth the money, but don’t sign up for it just to see the few NSFW shots from Sturgis because it’s not much. Just wanted to give you a heads up. Now go look at some photos. And thanks again to Sailor Jerry for having me out!

Click here to see all my photos from day one and two of my 2023 Sturgis Buffalo Chip adventure.

Sailor Jerry is one of my oldest clients and for the first time in the 9 years that I have worked with them they released a drink. The other night as part of a Fleet Week celebration at Lucky Strike they debuted their first flavored rum, Savage Apple. I didn’t actually work the party, but I had to finish a couple of rolls of film so I could get them developed so I figured why not hang out, get a free tattoo and take a few photos in the process. 

Speaking of free tattoos, Three Kings was on hand doing Sailor Jerry tattoos for party goers. I got a little snake from Alex who I have known since way back when Three Kings had their first anniversary party and I shot it for Inked Magazine. It was cool to finally get tattooed from him even if it was late night in a dark bowling alley with tons of free rum on hand.

There was also free SJ rum raisin ice cream from Van Leeuwen ice cream which honestly tasted more like a Cinnabon than it did normal rum raisin ice cream but it was fucking good even if it fucked up my diet. There was free food too which I managed not to eat so I have no real opinion on that, but it was a good party.

Oh right, and there was bowling so this seems like a good opportunity to discuss my hatred for bowling. Given infinite attempts I could not possibly hit a home run off an MLB pitcher, I could not dunk a basketball, I could defend a pro hockey player or run over a NFL linebacker. Yet, I have, on many occasions bowled a strike. Bowling is about consistency and nothing is as boring as being consistent. Even golf requires a varied skill set and some sort of athleticism. Still, after a few Savage Apple drinks it appears people had a lot of fun bowling and who am I to judge?

Okay, that’s it. Go look at these film photos I shot. It’s a mix of the very end of a roll of Fuji Superia 1600 that was shot on a Nikon SLR and most of a roll of Kodak 400 shot on my point & shoot GR1 so it’s a pretty small gallery, but at least it’s something different to look at. I gotta change it up once in a while.

Click here to see all the 35mm photos from the Sailor Jerry Savage Apple Fleet Week party at Lucky Strike. 

Yesterday would have been the 108th birthday of Norman “Sailor Jerry” Collins, the legendary tattoo artist who also happens to have a 92 proof spiced rum named after him. To celebrate the occasion Sailor Jerry (the rum) teamed up with Braven Brewing Company to create a new pineapple IPA called Sailors Beware that would pair perfectly with the rum. They also threw a party at the Brewery in Bushwick that I happened to be taking photos at.

The main attraction of the party (aside from the beer of course) was free Sailor Jerry flash tattoos from Bushwick’s own Allied Tattoo. Allied owner Andy Perez and Noel C were doing tiny tattoos all night. There were a limited number of free tattoos but if you wanted one you had to play a game of plinko to decide your tattoo fate. I actually have two of the tattoos that were options already on me, but I think if I had to pick I would have gotten the pineapple. It proved a popular choice. 

The party was a lot of fun and I got to hang out with my new roommate who was one of the last people to get a tattoo. She got a shark which is always a good choice for a tattoo. There was a cake for Sailor Jerry’s birthday and the french fries at Braven are pretty fucking magical so there’s that. 

Oh, I should also mention that this is the first event I have shot with my new Nikon Z6. I don’t know if it’s going to be my main body going forward but that thing sees in the dark and is way lighter than my normal body. My flash was weird on it and I haven’t quite figured out all the settings yet but so far so good. Now I gotta try and shoot some video on it.

Okay, that’s enough of that, but please come back tomorrow. I am announcing a new Kickstarter here in less than 24 hours!

Now click here to see all the photos from Sailor Jerry’s 108th birthday at Braven Brewery. 

Indian Larry Motorcycles used to be a few blocks from my apartment and I would always stop by their block parties. One of the first jobs I ever did for Inked Magazine was shooting the block party in 2009. A few years ago they moved to Greenpoint and I haven’t been to a block party since, but my friends at Sailor Jerry were there and asked me to swing by and when I heard a guy was going to jump a motorcycle Evel Knievel style I wasn’t gonna say no. 

Cole Freeman jumped his Harley across a pyramid of 9360 bottles of Northern Chill water which is honestly a god damn incredible branding promotion. I mean the actual jump lasted about 2 seconds but it was awesome and a million people took photos and video of their water. They got promotion and we got the chance to maybe see a guy die right in front of us, but he made it because he’s great and because this is fucking America god dammit. 

Look, it was great, it was a really fun time and I would have stayed a lot longer except I had to do all of this Miami Dolphins related stuff which I will tell you guys about in a couple of days but I gotta wake up in 4 hours to organize a tailgate party for a few thousand people at an ungodly time in the morning so look at these photos in the meantime. 

Click here to see the photos from the 15th annual Indian Larry Grease Monkey Block Party.

It’s time to get to the tattoo part of the 2018 Elm St. Music & Tattoo Fest in Dallas, TX. I covered all the music stuff yesterday, but I took way more photos of the tattooing since that was an all day thing and the bands were only at night. There were at ton of amazing tattoo artists who tattooed pretty much non stop all day for three days, and I say pretty much because I tried to get tattooed on Sunday and everyone I asked had this pause before they answered and I decided maybe it wasn’t the best idea to get tattooed by someone who has done nothing but tattoo and party for three days straight. 

The tattooing all took place at the club Trees. When I shot the Fest in 2013 they had the bands playing there, but this year they had two levels of tattooing. Of all the people tattooing the only one I’ve ever been tattooed by was Keith Underwood, but my buddy Phil LaRocca works at Elm St. and popped in a bunch throughout the weekend. I’ve also been tattooed by Oliver Peck a handful of times, but he was too busy throwing the festival to do any actual tattooing.

Speaking of Oliver, there were a bunch of Ink Master winners at the fest: Steve Tefft, Anthony Michaels, Ryan Ashley Malarkey and DJ Tambe tattooed downstairs with Dave Kruseman upstairs. Not really sure why Kruseman was upstairs but he’s probably the Ink Master I would most want a tattoo from. I actually love the show, mostly because I love listening to Oliver yell at people, but most of the people who go on Ink Master seem to be these art school tattooers that might look great on Instagram but maybe don’t have the training to make a tattoo last for decades. That being said, anyone who wins the thing is a pretty damn good tattooer, I just personally like tattoos that look like tattoos. And while I liked Anthony Michaels on the show, he was never someone who’s tattoos spoke to me, but he did one of my favorite tattoos of the convention. 

One of the big moments of the tattoo convention was the unveiling of the Sailor Jerry & Harley Davidson collaboration. They have six bikes designed by six different artists that you can win (enter here!) that were shown off for the first time on Saturday. They were driven into the parking lot of trees by Oliver, Lucero’s Ben Nichols, Luke Wessmen who designed one of the bikes, Sailor Jerry brand ambassador Anthony Bohlinger, motorcycle journalist Raine Devries and “fastest woman in the world” Leslie Porterfield. The bikes are pretty amazing and I took a million photos of them so you can click through the gallery and check out all the bikes.

Lastly, I uploaded a special gallery of the Sunday night dice game that was played at Heart in Hand art gallery. I was the only person allowed to watch that wasn’t in the actual game. I shot a similar game of cee-lo back in 2013 that raised money for True South, but let’s just say this game had a slightly less noble cause. In cee-lo the second highest roll is three sixes and one of the players rolled sixes pretty early on. No one was able to match him and it looked like he was going to win. Oliver was the second to last player to roll and made a big production out of his roll. Everyone was laughing about the whole thing until he rolled 4-5-6 the highest roll in the game. Everyone lost their minds and one roll later Oliver won the game. 

Okay, I think that’s about it, go check out the below gallery of over 200 photos, plus the bonus dice game gallery and I will be back soon with some new photos!

Click here to see all the tattoo photos from the 2018 Elm Street Music & Tattoo Fest in Dallas, TX.