Converse seems to be reaching out to us downtown hipsters. First Bronques shot their ad campaign and now they have pasted posters all over downtown featuring people like Kid Sister, MGMT, Santogold, and my VA brothers N.E.R.D. Santogold, N.E.R.D. and that dude from the Stroke’s even teamed up to write a song for Converse called “My Drive Thru”. On top of that they asked hipster promoter extraordinaire Andy Shaw to get them a list of people to send free shoes. As the amateur sneaker head that I am I could have not been more excited to have made that list. Not only am I getting free high tops, but my existence has been validated because for once I am getting free swag that is not pornography DVDs. (Not that I mind the porn… Thx Eon!)

So yes downtown, we are being marketed to, and I love marketing. And I love free stuff. And since the whole point of sending out free sneakers is that they can get them in the hands of “early adapters” and “connectors” and other exciting marketing terms like that. So I figured I would do them one better than just wearing the shoes in public, I would blog about them, cause that will make them happy and maybe it will make them so happy that they will want to send me some of the Kurt Cobain high top Chucks that I would have murdered someone for in 1993. And if not it will still give me a chance to blog about shoes, which is something I would do a lot more if I could afford it.

Anyway, I have never owned a pair or Converse shoes that were not Chuck Taylors. But from 1992-1999 I am pretty sure I wore nothing else. I had all sorts of crazy colors but I pretty much only wore black high tops. I wrote A and V on the tips of the shoes representing Alexandria, VA my home town. After a few months, everyone I knew was rocking the AV. I once saw a girl I had never seen before and she was rocking the AV’s, but they were facing her, instead of facing away. I mentioned this to her and she got in my face about it saying I did not know what I was talking about, which was an amazing thing as the originator of said brief trend.

I have always been a brand loyalist. I have pretty much only worn a few types of shoes my whole life. I started out in Roos, moved on to Nikes and Jordans when I was a kid. Once I grew out of child sizes my parents wouldn’t buy me Jordan’s anymore. From 1984-1994 I played soccer so I wore a lot of Adidas, mostly Sambas. My first Chucks were all blue and I wore pretty much nothing else until after high school. For a while I flirted with skate shoes… Airwalks, Vans, and Etnies even SOAPs, but I never had more than a couple pairs and I was still rocking Chucks at the same time. I have even considered tattooing the Converse All Star logo to my ankle so that I could wear low top Chucks without socks and they would look like highs. That is not even a joke (although the idea of me rocking lows, or not wearing socks is).

In 2003 Nike bought Converse and I had a pretty strong punk rock ethos at that time and I was pissed. I thought they were going to ruin the shoe. Fortunately, Nike tapped into what Converse already knew, and made even more crazy designs that were even more collectable. At this same time I started managing a dance band and got further and further away from my punk rock ideals and returned to my love of Nikes. After I bought my first pair of Dunks I was hooked on the shoes that I grew up on. You are hard pressed these days to find me out of Nike High Tops, be they Jordan’s, Dunks or my favorite: Nike Vandals.

This may be why my first impressions of the free shoes I got were a little mixed. Converse sent me a pair of re-released Pro Team Weapons that they put out for their 100th anniversary. When I pulled them out of the gold box, I dug them instantly. I put them on and they fit right away and were super comfortable. I really liked the look of them from the sides. The only problem I have is that when I look straight down at them, I am so used to Nike’s that they look a bit weird to me. They look almost too much like basket ball shoes. And yes, I understand the irony in that, since all the shoes I wear are basketball shoes. Still, I have worn them three days in a row now and as long as they stay as white as they are, I will keep rocking them. (They did get covered in fake blood the first day I wore them, but that came off pretty easily.) That is my second, and only other problem with them… I fear white shoes. Scuffed white shoes make me really sad, so I try to avoid them at all costs. But these were free, and I have gotten some compliments, and they are super comfortable and I think I could pull off wearing them to a wedding. They will remain in my shoe rotation for sure.

Lastly, I wanted to know a little about the shoes I got so I sent a picture of them over to James Martin at The Converse Blog. He didn’t know a lot about them but here is what he did say:

I don’t know a great deal about them, other than they are re-issued shoes from the 80’s. I am pretty sure they were released after the Weapons, but I am not 100% on that. Your pair seems to be a deluxe edition with better leathers and other materials used compared the general release of the Pro Teams in that colorway. Also the box looks to be pretty cool too, I haven’t seen a gold box with the Converse Century design details.

After talking to James I looked at the Converse website and the shoes are available on there and don’t seem to be any sort of limited edition or anything… so I think he is wrong about that, but they are still very fresh. The box he mentions is similar to the Nike ID boxes that slide out and are a really nice touch. The gold converse box is probably my favorite box since the second generation Ice Creams I have that came in a box that looked like a carton of ice cream. They may still do that, but the new Ice Creams are so damned ugly that you won’t catch me in a pair.

Okay. That was an insanely long post. I did not mean to rant like this, but I don’t often have the chance to talk shoes… or marketing, so I have to get my hits in where I can. So yeah, if YOU have some free shit you want to send me, please do, and maybe I will write an epic blog about your swag too. <3 Swag.

Okay, okay; Check out the shoes for yourself and then download the Pharell/Santogold/Julian Casablancas converse track below:

N.E.R.D., Santogold and Julian Casablancas – My Drive Thru:
N.E.R.D, Santogold and Julian Casablanas – My Drive Thru

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