Vice’s Andy Capper went to Jamaica and filmed a documentary called “Reincarnated” about Snoop Dogg’s transition into Snoop Lion. Snoop got in touch with his Rasta side and spent a lot of time in the islands and recorded a Reggae album with Diplo. To promote the release of the film Snoop Lion played at Vice’s pop up SXSW party “Viceland”. He did an all reggae set including many of his old hits with a new reggae vibe.

The show was so packed and I couldn’t get any where near the stage despite having a press pass, but on my way out I ran into Snoop’s publicist and she delivered me to the most packed photo pit I have ever seen. It was crazy. We were packed in like lobsters and somehow had to get great shots in two songs. I think I managed to get some okay stuff anyway. It was the third time I have photographed Snoop and it’s always a good time (check the old photos here and here).

So check out these Snoop Lion photos and I will be back in 30 with a bunch of Black Lips photos that will end my SXSW photos for 2013 and we can get back to naked girls and New York madness!

Click here to see the Snoop Lion photos from Lion Fest at Viceland!

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