Ah, my first proper Sundance post… with many more to come…

My friend Joe Swanberg is a great director. I have talked about this on DBB a number of times. He emailed me the other day to ask if I was going to be at Sundance. I was, so he invited me to a breakfast/ panel he was on with Steven Soderbergh. They were announcing IFC On Demand’s new Festival Direct. Festival Direct is on demand movies that come out at the same time that they premiere at a film festival. The first 5 films are premiering this March at the SXSW Film Festival. One of those movies is Joe’s new film, Alexander The Last. When it opens at SXSW it is going to be on IFC at the same time. Janet Pierson, the producer of SXSW Film, was there to explain her decision to work with IFC On Demand as was Jonathan Sehring of IFC. Pierson is the wife of John Pierson who along with making Spike Lee and Kevin Smith famous, was one of my little brothers favorite college professors. Joe was at the event to talk about why he decided to forgo a festival run for on demand and Soderbergh was there to talk about releasing a big budget movie like Che On Demand while it was still in it’s original theatrical run.

To read more about the press conference click here, but to se my photos of the event, click over here.

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