As you may or may not know I have been out of town for a bit. I was in LA for a few days but I got a call from my palls over at Sailor Jerry who were sponsoring an event called Viva Las Vegas which is a yearly Rockabilly Weekend filled with pin ups, hot rods and rock and roll. Vegas is a quick four hour drive from LA so I got in my rental car and took off. Seven hours of horrible traffic later I was at the Orleans casino in Vegas ready to rock and roll.

Viva Las Vegas lasts four days but I only photographed the car show on Saturday. Sailor Jerry brought not one, but FOUR custom SJ cars built by Mackey’s Hot Rods and set up their own area featuring the cars, one of SJ’s famous air stream trailers, a gas pump that pumps rum instead of gas and a dunk tank!

The dunk tank featured cute girls in bikinis that you could try to get wet after making a donation to Honorable Recharge a charity that helps US war veterans deal with PTSD and other wounds. It was a very cool thing that drew a crowd all day and raised a lot of money. Plus at one point I got soaked when I was taking a photo and since it was about 1000 degrees in Vegas it was probably the best thing that happened to me all day.

Anyway, the cars at the event were really cool but I think the people are even cooler looking. So many rockabilly babes everywhere and while some of it is a bit over the top and goofy, there are a lot of bad ass looking motherfuckers hanging out… I love shooting people and documenting subcultures so you might notice I paid a lot more attention to the people than to the cars. I also live in NYC and don’t even own a car much less know anything about them. So yeah, there are some cool photos of cars but I think you are really gonna dig the shots of the humans.

Now I gotta drive back to LA. Click here to see all the photos of the Viva Las Vegas Car Show at the Orleans in Las Vegas, NV.

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