Be Kind Rewind is the new film from Michel Gondry. It is about a video store clerk (Mos Def) who has a moronic friend (Jack Black) who accidentally erases all the movies. So they start making new movies themselves based on the erased movies. For those who insanely don’t know who Michel Gondry he is the man who directed Eternal Sunshine On The Spotless Mind. He is probably the most brilliant living film director who’s name is not Werner Herzog. That being said, Be Kind Rewind meanders. It drops some random plot points and a number of things don’t make sense. (For example, the movies they make are called Sweded versions, but no reason what so ever is given for that.) It is not exactly the best story telling on earth. Gondry is probably a much stronger director than he is a writer (this is the second film he has written, his last film, Science Of Sleep he also wrote, while his first two films were written by Charlie Kaufman. Anyway, the amazingness of the film more than makes up for it. It is extremely funny, completely inventive and overwhelmingly touching. Mos Def is sort of incredible playing a roll that is not only very out of character for him, but very different from any character I have seen anyone play. I had read some slightly negative reviews of it so I went in with slightly lowered expectations, but I have to say it blew me away and I was almost in tears at some points. Also, Danny Glover played the store owner and while I was not overwhelmed by his performance or anything, I did meet him and he was extremely nice.

Check out these two trailers. The first is the actual trailer, and the second is Michel Gondry’s Sweded version of the trailer.

[youtube]http://www.youtube.com/watch?v=62CZL9Rhz8Y[/youtube]

[youtube]http://www.youtube.com/watch?v=-B0dJQ35rDs[/youtube]

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